• meghancosenzo

Why 2022 is the year you should MASTER VIDEO.

Okay, so let’s get real for a second.

You already know that video is here to stay, right?

Gone are the days in which a business can ignore video trends and content and still have enough reach and be able to connect with their intended audiences through images and photos alone.

Video has been on the rise for the last few years but the pandemic really exploded it in ways no one ever imagined it would. And while video is already here, it doesn’t mean that you are too late to the party, on the contrary. You are just in time!

So here are a few reasons why you should start adding video as part of your business content this 2022.

It is the most engaging type of content.

Unless you’ve been living under a rock lately, video has become the most shared type of content out there. Whether it is TikTok videos, Reels, IG and FB stories, IGTV, even short videos on Youtube and even on Pinterest. Video has a way of connecting with your audience in ways images don’t anymore and it does guarantee you a longer attention span from the viewer.

It’s the easiest way to build trust.

For people to buy whatever it is you're selling they need to trust you. So one of the easiest ways to build up that trust in a stay-away-from-me-covid world is through video. You can create content that you wouldn’t be able to do otherwise and it is one of the best ways you can humanize your brand, which will ultimately help you connect with your audience and, you guessed it, build trust.


We just mentioned how many videos are the most shared piece of content in social media, but do you know the actual number for it? Thanks to the pandemic video views and engagement grew about 96% according to a Wyzol study. Video receives about 3 times more engagement than other types of content.

Going live.

Want to really start connecting with your customers. Start going live. Videos already humanize your brand a lot. But when you give your customers the chance to actually interact with you, you are creating and building up a connection that is comparable to having a live event and being able to interact personally with people. And the best part is that you can reuse this type of content for your different social media needs.

So are you ready to make 2022 the year you mastered video? Wait. No. Why are you hesitating?

Oh I get it!

Camera shy.

I get you.

And that’s okay because I can help you every step of the way.

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